TRANSMIXR
TransMIXR is a collaborative project uniting eight CCS representatives with twelve leading industry and academic partners to pioneer new digital media experiences. Leveraging XR and AI, TransMIXR will develop human-centric tools for immersive content creation and remote engagement through social virtual reality.


Project funded under the programme HORIZON-CL4-2021-HUMAN-01
230 000
Amount financed, Eur
8 997 632.25
Total project value, Eur
8 997 632.25
Total project value, Eur
3 Years
Project period
2025
End year
Project goals
Boost EU XR Leadership: Support the EU’s Media Plan by driving XR adoption and promoting European values.
Project description
The future of media experiences is still to be written, and the maturity of eXtended Reality (XR) and Artificial Intelligence (AI) technologies provides a unique window of opportunity for the European Creative and Cultural Sector (CCS) to reimagine digital co-creation, interaction and engagement possibilities.
TransMIXR, a consortium of eight representatives from the CCS and twelve leading industrial and academic partners, combines the necessary interdisciplinary skillsets and domain expertise to create a range of human-centric tools for remote content production and consumption via social virtual reality.
Using the Living Labs methodology, TransMIXR will develop and evaluate four pilots that bring the vision of future media experiences to life in four CCS domains:
news media & broadcasting;
performing arts;
cultural heritage.
Additionally, the project will harness the creativity of the CCS and will forge interdisciplinary collaborations to demonstrate how immersive social experiences could be transferred to new application areas beyond the CCS. The results of the project will contribute to the Media and Audiovisual Action Plan from the European Commission, in particular boosting the adoption of XR technologies, opening new business models opportunities in new application areas and markets, and gaining worldwide leadership in XR technologies while being deeply grounded in European values such as veracity, diversity, connectedness and universality.
Project ID:101070109
Project site
230 000
Amount financed, Eur
2025
End year
3 Years
Project period
8 997 632.25
Total project value, Eur